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E-mail marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

• Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in emails sent by other companies to their customers.
• Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)

Researchers estimate that US firms alone spent $400 million on email marketing in 2006.^[1] 

^{http://www.wdsinternet.com}

This entry was posted on Tuesday, March 18th, 2008 at 23:18 and is filed under eMail marketing. Find similar posts by selecting any of the following tags: eMail marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.