Google Analytics
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Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize AdWords advertisement and marketing campaigns through the use of GA’s analysis of where the visitors came from, how long they stayed on the website and their geographical position.
Users can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.
Google’s service was modeled upon Urchin Software Corporation’s analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005). Google still sells the standalone installable Urchin software through a network of value-added resellers; Urchin customers complained that support for and development of the standalone product languished after the Google acquisition, although a new release entered beta testing in October 2007[1]. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and renamed to Google Analytics in 2006.
The Google-branded version was rolled-out in November 2005 to anyone who wished to sign up. However due to extremely high demand for the service, new sign-ups were suspended only a few days later. As capacity was added to the system, Google began using a lottery-type invitation-code model. Prior to August 2006 Google was sending out batches of invitation codes as server availability permitted; since mid-August 2006 the service has been generally available. A new version of the user interface was released to all users on May 17, 2007.[2]
All users can officially add up to 50 site profiles. Each profile generally corresponds to one website.
GA’s approach is to show basic dashboard-type data for the casual user, and more in-depth data further into the report set. There are currently over 80 distinct reports, each customizable to some degree.
GA also provides integration with Google Adwords. Users can see ad group and keyword performance as part of their reports. It also provides some more advanced features, including visitor segmentation and custom fields.
www.wdsinternet.com
Web 2.0 Design Guide
Web 2.0 Design Guide
- Simplicity
- Central layout
- Fewer columns
- Separate top section
- Solid areas of screen real-estate
- Simple nav
- Bold logos
- Bigger text
- Bold text introductions
- Strong colours
- Rich surfaces
- Gradients
- Reflections
- Cute icons
- Star flashes
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From Wikipedia, the free encyclopedia
Jump to: navigation, search
Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction’s lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A small percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is conducted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
http://www.wdsinternet.com/ecommerce.aspx
E-commerce
Planning for e-commerce
What to consider when setting up e-commerce systems in your business
The key issues to consider when creating an online shop
How online payments work and how to set up a payment facility
The main issues to consider when delivering products to online customers once a purchase has been made
Regulations you need to comply with when undertaking e-commerce and e-marketing activities
What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business
Develop your e-marketing plan to improve existing customer relationships, attract new customers and boost sales
What the security threats to your IT systems might be and advice on how to tackle them
What benefits can intranets and extranets deliver to your business
Understand what e-marketplaces are and decide if they are appropriate for your business
Common factors that result in e-commerce systems not achieving their full potential or failing completely
http://ecommerce.wdsinternet.com
Many people use the term “Web 2.0″ to describe:
- a resurgence in the web economy
- a new level of technological interactivity between web sites and services
- or social phenomena deriving from new types of online communities and social networks
Many others also use the term in reference to a recent school of web design. I’m comfortable with using it in that context here.
In sociological terms, movements impact people on many levels: economic, cultural, political, etc. Is skate-punk about entertainment and sport, music and the music industry, fashion, or the breakdown of society?
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