Separate research from IMRG, eDigital Research and Secure Trading all indicate that online shopping at Christmas was not immune from the economic downturn, and e-retailers had very mixed experiences, but in general trade was larger, later and longer than in 2007.
Christmas Day itself is now a favourite online shopping day with consumers and retailers alike. 3.8 million people bought goods online on Christmas Day 2008 and spent a total of £102 million, which is 21% more than last year.
This works out as an average of £26.8 per shopper, compared with £19.09 per shopper last year.