Author Archive

Robinson Goldsmiths web site goes live

We are pleased to announce that the Robinson Goldsmiths ecommerce web site went live today.

The web site sells a large range of designer jewellery from Alan Ardiff, Nick Hubbard as well as selling a wide range of the popular Troll Beads.

We wish Robinson Goldsmiths good luck with their ecommerce web site.

www.robinsonsgoldsmiths.com

Google to start ranking sites by page load times?

The move could encourage media owners to host their websites on faster servers to ensure they rank highly on Google.
Google’s Matt Cutts unveiled the company’s proposal at last week’s PubCon in Las Vegas, where page loading time was included in a list of ‘what to expect in 2010.’
Cutts explained that page loading time is already a factor in AdWords  advertising searches, and that there is a strong push to make speed a quality factor in Google’s organic search ranking algorithm.

However, there are currently more than 200 ranking factors being taken into consideration by Google’s search algorithm, and the system is only expected to punish webpages that take an excessive time to load – around 20 seconds or more.

see also http://www.wdsinternet.com/managedhosting.aspx

 

source : netimperitive

Inventory Management is a Priority

If the products and stock on your online presence are in sync with your stores then, then you have a good basis for success.  Updated reguarily, every 15 minutes would be sufficient.

Paul’s Boutique web site goes live.

We are pleased to announce that the new Paul’s Boutique web site went live today 16 November 2009.  We wish the team at Paul’s Boutique well for the launch and the future with their online presence.

visit www.pauls-boutique.com

Twitter for Business

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

So what does Twitter do for businesses?
Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great—or disappointing—experience with their business, offer product ideas, and learn about great offers.

So How does it work?
Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive—Twitter being a recipient driven information network. In addition, you can send and receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.

When you combine messages that are quick to write, easy to read, public, controlled by the recipient and exchangeable anywhere, you’ve got a powerful, real-time way to communicate. And real-time communication is turning out to be ground-breaking for users and businesses alike.

So how do businesses use Twitter?
Twitter connects you to your customers right now, in a way that was never before possible. For example, let’s say you work for a custom bike company. If you run a search for your brand, you may find people posting messages about how happy they are riding your bikes in the French Alps—giving you a chance to share tips about cyclist-friendly cafes along their route.

Others may post minor equipment complaints or desired features that they would never bother to contact you about—providing you with invaluable customer feedback that you can respond to right away or use for future planning. Still others may twitter about serious problems with your bikes—letting you offer customer service that can turn around a bad situation.

You don’t have to run a bike shop or a relatively small company to get good stuff out of Twitter. Businesses of all kinds, including major brands, increasingly find that listening and engaging on the service leads to happier customers, passionate advocates, key product improvements and, in many cases, more sales.

A key benefit
One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums.
But Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business. Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company; as marketers say, it shrinks the emotional distance between your company and your customers. Plus, the platform lends itself to integration with your existing communication channels and strategies. In combination, those factors can make Twitter a critical piece of your company’s bigger digital footprint.

For instance, let’s say you run a big retail website. In addition to learning more about what your customers want, you can provide exclusive Twitter coupon codes, link to key posts on your blog, share tips for shopping online, and announce specials at store locations. And you can take things a step further by occasionally posting messages about fun, quirky events at your HQ, giving others a small but valuable connection with the people in your company.

source: http://business.twitter.com/twitter101

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