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Online sales of clothing and footwear soared by 20% in April 2008

Online sales of clothing and footwear soared by 20% in April, while internet lingerie sales have risen 72% year-on-year, according to the IMRG Capgemini e-Retail Sales Index.

The index found that consumers spent £326 million online on clothing and footwear in April.

Since April 2000, when the index began monitoring online sales, more than £150 billion has been spent online in the UK.

www.wdsinternet.com/ecommerce.aspx

What makes a good online shop – for managers?

Essentially, all aspects of managing your online shop should be easy and efficient. The shop should provide the right kind of service and experience for your customers and at the same time provide you with an effective and profitable means of online selling.

Bearing in mind that the facilities of your online shop depend on the system you adopt, you should aim for:

Easy shop management

This may include full control of:

• product listings
• product categories
• descriptions and images
• prices
• delivery options
• availability indication
• special offers

Easy client management

This may include:

• order notification
• customer ordering history
• database of customer details
• mailing list facilitycompliance with legal processes

Effective payment processing

This may include:

• versatile payment options
• customer confidence in security
• smooth and speedy transaction of funds

Fulfilling orders

You must make sure that you can:

• dispatch and deliver goods on time
• cope with large demand