Reveal the humans behind your brand:

Applications like CoTweet bring more people from your company to the social media party — now they just need nametags. Specifically, there’s a need to identify the people behind your brand Twitter account and a way to signal when each of them is tweeting.

Introducing ^CoTags, a new convention for using signatures when tweeting from a brand account. It’s really simple—just the carat character followed by the person’s initials, or other identifying set of characters.

The concept is like #hashtags. But while #hashtags provide a way to track tweets topically across many users, ^CoTags create a way to associate individual tweets within a shared brand account. And in the process, ^CoTags bring “humanness” to otherwise monolithic branded Twitter accounts. ^NB