How do we [really] bridge the gap between traditional in store retailing and online retail. 

With online visitor/sales conversions being typically in single percentage figures, surely there are some mechanisms to bring the retailer and customer closer so that the retailer can understand the customers requirements needs, budget and expectations as well as being able to offer recommendations based on that particular moment.

Does social networking, the blog, twitter, facebook etc.. really bridge that gap?

Is it science, technology or back to basics?

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